5 Ways to Follow Up with a Business Lead (Without Feeling Pushy)

1. Send a Quick Thank-You Message Within 24–48 hours, send a simple note:“It was great meeting you at [event name]! I enjoyed hearing about your work with [topic]. Let’s stay in touch.”

2. Connect on LinkedIn (or Social Media) When you send a connection request, include a brief message:“Enjoyed our chat about [subject]. Looking forward to following your updates!”

3. Share Something of Value A link to an article, event, or resource related to what you discussed shows thoughtfulness and keeps the door open for conversation.

4. Invite Them for Coffee or a Virtual Chat Keep it low-pressure:“Would you like to grab coffee sometime and swap ideas about [shared interest]?”

5. Add Them to Your Email List or Newsletter (With Permission) If appropriate, invite them to join your email updates to stay in touch on events, resources, or special offers. It’s a great soft follow-up that keeps your name in front of them.

Jump start your networking and get business leads with ease with SBR Group. Our Small Business Referral group in Minnesota has several locations and we make building a business fun and easy!